Why use Risc IT Marketing Solutions?

Risc IT Marketing Solutions are a specialist team dedicated to increasing exposure and generating new business leads for companies working within the IT industry. Our team brings a combination of board level Advertising and Creative agency experience, as well as Social Media and Copywriting expertise to three packages which will benefit any size of company.

We know IT, so you don't have to worry about the quality of content or whether we understand your products and services you sell. We get it and we can communicate it in a way people understand.

We’re commercially minded, always keeping our sights on the bottom line and most importantly, we’re not interested in producing meaningless work and reporting vanity metrics… We’re here to help you sell more!

What we offer

Our services fall into two categories: monthly managed (which consist of three packages), and one-off services (which can be used as bolt-ons as and when you need).

Monthly Managed Services

Strategic Planning and Direction

Campaign Creation and Management

Data Analysis

Customer Behavioural Logic

Marketing Automation

Website Optimisation

Search Engine Optimisation

Industry Research and Ideation

Content Creation

Copywriting

Social Media Management

E-Marketing

One-off Services

Web Design and Build

Corporate Videos

Print and Design

One Pagers and Leave Behinds

Video Drone Footage

Brochures

Company Data

Video Case Studies

Press Adverts

Infographics

Business Cards

Monthly Managed Packages

The Social Package

Marketing review and strategy
Campaign and Content planning
Social media management
Copywriting for Blogs and Collateral

The Automation Package

Marketing review and strategy
Campaign and Content planning
Social media management
Copywriting for Blogs and Collateral
E-Marketing
Website Tracking
Automated Nurture Campaigns
Lead generation

The Full Service Package

Marketing review and strategy
Campaign and Content planning
Social media management
Copywriting for Blogs and Collateral
E-Marketing
Website Tracking
Automated Nurture Campaigns
Lead generation
Telesales follow up
Presales qualification

The Social Package

For years we've gained business from word of mouth... but word of mouth has changed

Are you too busy doing the day job to manage Social Media?
Do you need to increase you company’s awareness and reach?
Are your company’s main Keywords aligned with what you want to sell?
When was the last time you got an inbound lead / are you getting enough?

Start with the end in mind

With the Social Package we manage the three major channels on your behalf (Twitter, Facebook and LinkedIn) creating and posting daily, weekly and monthly content working to a structured content plan.

Our dedicated Social and Content team will act as an extension to your inhouse resource to increase SEO, Awareness, Reach and most importantly traffic to your Website.

We start with the end in mind, are clear about what it is we want a prospect to do, and if they want to buy something from you, we make it easy for them.

Marketing review and strategy

A full review of current marketing operations and strategic improvement guide formation.

Campaign and Content planning

Full campaign and content plan delivered inline with proposed strategy.

Social media management

Daily social media management; including Facebook, Twitter and LinkedIn.

Copywriting for Blogs and Collateral

Unique blog content created by specialist IT copywriters. Product and Service collateral designed to fit your branding.

The Automation Package

Your website isn’t just your shop window, it’s your entire shop… and your sales team

Do you know which individuals visit your website and why?
Are you converting site visitors into qualified new business leads?
Are you missing opportunities to cross sell or upsell products?

Enterprise grade tracking tools to capture leads

Nowadays, consumers don’t like to be sold to and prefer to do research on their own terms and in their own time.

With the Automation Package we take the Social Package to the next level by deploying enterprise grade tracking tools to capture leads by combining the latest Inbound and Outbound methods as well as enhancing your website’s user experience to achieve this. We’ll help you understand who visits your site, where they’ve come from, which pages they visit, what case studies they’ve read, and what they are specifically interested in.

This not only means we can capture new leads that you may never have uncovered before, but by segmenting your existing data we can cross sell or upsell new products if site visitors are exploring complimentary products.

To fuel business growth we will plan, target, write, deliver, and measure outbound email campaigns. Marketing Automation is set up to automatically email prospects based on how they behave on your site and what they're interested in.

The best thing is we’ll let you know when and what they want to buy from you. All you have to do is close the business.

Website Tracking

Using Act-On, our Marketing Automation software, we are able to track prospects activities fully. We create scoring rules that trigger automated sales opportunity notifications that are sent straight to your sales team's inbox based off prospect's behaviour on campaigns, mailers, social and your website.

Lead generation

With the full mix of Act-On services leads are generated like never before. Based on how your potential and existing customers behave with their marketing touch points!

E-Marketing

Fully tracked email marketing campaigns sent using Act-On software. Optional automation to nurture

Automated Nurture Campaigns

Act-On Automated emails that are based on visitor/customer behaviour and product/service interest.

The Social Package

Everything included in the Social Package.

The Full Service Package

Fully qualified, scoped out leads straight into your diary

Do you not have enough time to close prospects?
Are IT Solutions a new extension to your business and you need assistance?
Are your sales team focused on other products and services?

Access to a fully functioning Sales and Marketing resource

With an IT specialist sales resource to hand every lead is qualified, scoped out, costed and delivered straight to your inbox or diary. By assuming the identity of your in-house resource, it's as if our sales team are sat in your offices. If you need a helping hand with calls to the client we can conference in. If you need help meeting and closing the business, we can do that too.

The lot!

Everything that's included in Automation and Social Packages. (Act-On, Social Media Management, Campaign Management)

Telesales Follow up

Synced in with Act-On software and campaigns we also offer telesales follow up on behalf of your company.

Presales qualification

Telesales will act as a pre-qualification on leads and opportunities available based on the data.

  • ISO 9001
  • ISO 27001
  • Investors in People
  • Microsoft CSP Program
  • Microsoft Silver Partner